{"id":13211,"date":"2026-03-24T17:20:33","date_gmt":"2026-03-24T16:20:33","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=13211"},"modified":"2026-03-24T17:20:34","modified_gmt":"2026-03-24T16:20:34","slug":"holmarcom-cede-biscoland-a-adam-foods-une-operation-strategique-qui-ouvre-de-nouvelles-perspectives-de-croissance","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=13211","title":{"rendered":"Holmarcom c\u00e8de Biscoland \u00e0 Adam Foods\u00a0: une op\u00e9ration strat\u00e9gique qui ouvre de nouvelles perspectives de croissance"},"content":{"rendered":"\n<p>Le groupe Holmarcom a finalis\u00e9 la cession de 100 % de sa filiale Biscoland au groupe espagnol Adam Foods. Cr\u00e9\u00e9e pour d\u00e9velopper le p\u00f4le agroalimentaire de Holmarcom, Biscoland est sp\u00e9cialis\u00e9e dans la production de biscuits, chocolats et confiseries. Cette unit\u00e9 industrielle moderne, situ\u00e9e dans la r\u00e9gion de Casablanca, est con\u00e7ue selon des standards internationaux, ce qui constitue un levier cl\u00e9 pour accompagner son d\u00e9veloppement et ses ambitions de croissance.<\/p>\n\n\n\n<p>Cette op\u00e9ration marque une nouvelle \u00e9tape pour Biscoland : apr\u00e8s sa structuration par Holmarcom, elle est d\u00e9sormais int\u00e9gr\u00e9e au groupe Adam Foods, ce qui devrait lui permettre de b\u00e9n\u00e9ficier d\u2019une expertise internationale pour renforcer sa position au Maroc et acc\u00e9l\u00e9rer son expansion r\u00e9gionale. De son c\u00f4t\u00e9, Adam Foods renforce sa strat\u00e9gie d\u2019internationalisation et sa pr\u00e9sence en Afrique du Nord en s\u2019appuyant sur l\u2019outil industriel de Biscoland pour d\u00e9velopper ses activit\u00e9s sur des march\u00e9s \u00e0 fort potentiel.<\/p>\n\n\n\n<p>Les groupes Holmarcom et Adam Foods saluent une op\u00e9ration qui ouvre de nouvelles perspectives pour Biscoland, laquelle pourra s\u2019appuyer sur l\u2019expertise d\u2019un acteur international pour poursuivre son d\u00e9veloppement au Maroc et soutenir sa croissance r\u00e9gionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Holmarcom a finalis\u00e9 la cession de 100 % de sa filiale Biscoland au groupe espagnol Adam Foods. Cr\u00e9\u00e9e pour d\u00e9velopper le p\u00f4le agroalimentaire de Holmarcom, Biscoland est sp\u00e9cialis\u00e9e dans la production de biscuits, chocolats et confiseries. Cette unit\u00e9 industrielle moderne, situ\u00e9e dans la r\u00e9gion de Casablanca, est con\u00e7ue selon des standards internationaux, ce &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-13211","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13211"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13211\/revisions"}],"predecessor-version":[{"id":13213,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13211\/revisions\/13213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/13212"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}