{"id":13217,"date":"2026-03-24T17:22:14","date_gmt":"2026-03-24T16:22:14","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=13217"},"modified":"2026-03-24T17:22:16","modified_gmt":"2026-03-24T16:22:16","slug":"moroccan-olive-oil-une-nouvelle-campagne-pour-seduire-lest-americain","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=13217","title":{"rendered":"Moroccan Olive Oil : une nouvelle campagne pour s\u00e9duire l\u2019Est am\u00e9ricain"},"content":{"rendered":"\n<p>Morocco Foodex a annonc\u00e9 le lancement d\u2019une nouvelle phase de sa campagne de communication d\u00e9di\u00e9e \u00e0 l\u2019huile d\u2019olive marocaine (Moroccan Olive Oil), ciblant en 2026 la c\u00f4te Est des \u00c9tats-Unis.<\/p>\n\n\n\n<p>Plac\u00e9e sous le th\u00e8me \u00ab Moroccan Olive Oil : Awarded Boldness \u00bb, cette initiative vise \u00e0 renforcer la visibilit\u00e9 internationale de l\u2019origine Maroc et \u00e0 positionner l\u2019huile d\u2019olive nationale comme un produit premium sur les march\u00e9s \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n\n\n<p>La campagne s\u2019articule autour de trois axes principaux. Le premier met en avant l\u2019origine et l\u2019art de vivre premium associ\u00e9s \u00e0 l\u2019huile d\u2019olive marocaine, en valorisant son authenticit\u00e9, son savoir-faire et son inspiration m\u00e9diterran\u00e9enne. Le deuxi\u00e8me axe souligne ses bienfaits pour la sant\u00e9, notamment sa richesse en polyph\u00e9nols et en antioxydants. Le troisi\u00e8me se concentre sur ses qualit\u00e9s gustatives et gastronomiques, en mettant en avant des profils de saveurs distinctifs et l\u2019expertise de chefs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morocco Foodex a annonc\u00e9 le lancement d\u2019une nouvelle phase de sa campagne de communication d\u00e9di\u00e9e \u00e0 l\u2019huile d\u2019olive marocaine (Moroccan Olive Oil), ciblant en 2026 la c\u00f4te Est des \u00c9tats-Unis. Plac\u00e9e sous le th\u00e8me \u00ab Moroccan Olive Oil : Awarded Boldness \u00bb, cette initiative vise \u00e0 renforcer la visibilit\u00e9 internationale de l\u2019origine Maroc et \u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-13217","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13217"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13217\/revisions"}],"predecessor-version":[{"id":13219,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13217\/revisions\/13219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/13218"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}