{"id":13297,"date":"2026-04-04T11:50:08","date_gmt":"2026-04-04T10:50:08","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=13297"},"modified":"2026-04-04T11:50:10","modified_gmt":"2026-04-04T10:50:10","slug":"les-imperiales-week-2026-food-retail-boissons-les-marques-leaders-se-demarquent","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=13297","title":{"rendered":"Les Imp\u00e9riales Week 2026 : food, retail, boissons, les marques leaders se d\u00e9marquent"},"content":{"rendered":"\n<p>La 9<sup>\u00e8me<\/sup>&nbsp;\u00e9dition de Les Imp\u00e9riales Week (LiWeek 2026) s\u2019est tenue du 30 mars au 3 avril 2026 \u00e0 Casablanca, sous le Haut Patronage de Sa Majest\u00e9 le Roi Mohammed VI. Plac\u00e9e sous la signature \u00ab DABA OR NEVER \u2013 Let\u2019s make our industry great again \u00bb, cette \u00e9dition a mis en lumi\u00e8re les transformations majeures des secteurs du marketing, de la communication, du digital, des m\u00e9dias et de l\u2019\u00e9v\u00e9nementiel. Elle a r\u00e9uni de nombreuses personnalit\u00e9s publiques, experts et acteurs cl\u00e9s autour d\u2019une programmation riche.<\/p>\n\n\n\n<p>L\u2019\u00e9v\u00e9nement a d\u00e9but\u00e9 le lundi 30 mars au Megarama avec un showreel en pr\u00e9sence de Aissam Fathiya, pr\u00e9sident de LiWeek 2026, et de Anouar Sabri, Directeur G\u00e9n\u00e9ral d\u2019Imperium et Pr\u00e9sident fondateur de l\u2019association Les Imp\u00e9riales.<\/p>\n\n\n\n<p>M. Aissam Fathiya a soulign\u00e9 que cette \u00e9dition&nbsp;avait un caract\u00e8re sp\u00e9cial et visait \u00e0 f\u00e9d\u00e9rer les acteurs du secteur pour r\u00e9fl\u00e9chir \u00e0 une feuille de route permettant de structurer le march\u00e9. \u00ab&nbsp;<em>Cette r\u00e9flexion prend en consid\u00e9ration l\u2019\u00e9l\u00e9ment le plus important : le consommateur. Aujourd\u2019hui, il n\u2019est plus passif comme auparavant, mais devenu un \u00ab conso-acteur \u00bb : il r\u00e9agit, comprend et est connect\u00e9<\/em>&nbsp;\u00bb. M. Fathiya a \u00e9galement insist\u00e9 sur la n\u00e9cessit\u00e9 d\u2019accompagner le d\u00e9veloppement du Maroc et de r\u00e9aliser un saut qualitatif dans le secteur.&nbsp;<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, M. Anouar Sabri a mis en avant un nouveau souffle pour Les Imp\u00e9riales, devenues un rendez-vous annuel pour analyser le secteur. Il a rappel\u00e9 le r\u00f4le transversal de la communication et annonc\u00e9 des nouveaut\u00e9s, notamment des prix d\u00e9di\u00e9s aux talents afin de c\u00e9l\u00e9brer les professionnels, ainsi qu\u2019une programmation repens\u00e9e pour favoriser les \u00e9changes. \u00ab&nbsp;<em>Plusieurs nouveaut\u00e9s ont \u00e9t\u00e9 introduites, notamment de nouveaux prix d\u00e9di\u00e9s aux ressources humaines. Il ne s\u2019agit plus seulement de r\u00e9compenser les marques et les agences, mais aussi de c\u00e9l\u00e9brer les talents qui travaillent au sein des agences, chez les annonceurs et dans les entreprises<\/em>.&nbsp;\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud835\udc0b\ud835\udc22\ud835\udc16\ud835\udc1e\ud835\udc1e\ud835\udc24 \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd4: Aissam Fathiya, pr\u00e9sident de LiWeek-2026, Anouar SABRI, DG d&#039;Imperium \" width=\"618\" height=\"348\" src=\"https:\/\/www.youtube.com\/embed\/A2B2uemUD_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le mardi 31 mars, la session d\u2019ouverture a marqu\u00e9 le lancement de LiWeek 2026, r\u00e9unissant les principaux acteurs du marketing, de la communication et des m\u00e9dias autour des enjeux cl\u00e9s du secteur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774961709205.jpg\" alt=\"\" class=\"wp-image-13286\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774961709205.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774961709205-300x150.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774961709205-768x384.jpg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774961709205-660x330.jpg 660w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>M. Anouar Sabri a pr\u00e9sent\u00e9 cette \u00e9dition comme un nouveau souffle pour l\u2019\u00e9v\u00e9nement, devenu un rendez-vous annuel permettant aux professionnels de la communication, du marketing et des m\u00e9dias d\u2019analyser leur travail et leur contribution au secteur. La programmation de cette ann\u00e9e a introduit plusieurs nouveaut\u00e9s, dont des prix d\u00e9di\u00e9s aux ressources humaines pour c\u00e9l\u00e9brer les talents des agences, annonceurs et entreprises.&nbsp;\u00ab&nbsp;<em>Une nouvelle distinction a ainsi \u00e9t\u00e9 cr\u00e9\u00e9e, avec une identit\u00e9 visuelle 100 % marocaine, inspir\u00e9e du zellige et du lion comme symbole national&nbsp;<\/em>\u00bb, a-t-il d\u00e9voil\u00e9. Des ajustements ont \u00e9galement \u00e9t\u00e9 apport\u00e9s \u00e0 l\u2019ouverture et au d\u00e9roul\u00e9 de la semaine afin de favoriser les \u00e9changes et les pr\u00e9sentations.<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, Abdellah Dekik, membre du CESE (Conseil Economique, Social et Environnemental), a pr\u00e9sent\u00e9 les travaux du Conseil sur les industries cr\u00e9atives, soulignant leur importance pour les m\u00e9dias, le contenu, la promotion et la cr\u00e9ativit\u00e9. Le Conseil a formul\u00e9 des recommandations pour soutenir ce secteur, lui assurer des financements et d\u00e9velopper une strat\u00e9gie favorisant l\u2019\u00e9panouissement des talents marocains et le rayonnement culturel des territoires. \u00ab&nbsp;<em>Ce secteur conna\u00eet de nombreuses \u00e9volutions technologiques et repose aujourd\u2019hui largement sur le digital<\/em>&nbsp;\u00bb, a-t-il ajout\u00e9 en insistant sur le r\u00f4le des technologies digitales et de l\u2019intelligence artificielle, tout en rappelant l\u2019importance de l\u2019intervention humaine pour garantir la qualit\u00e9 et l\u2019authenticit\u00e9 des cr\u00e9ations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jalal Hajjou, Pr\u00e9sident du Comit\u00e9 Scientifique de LiWeek 2026 et Abdellah Dekik , membre du CESE \" width=\"618\" height=\"348\" src=\"https:\/\/www.youtube.com\/embed\/W7ZmE6rftrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La journ\u00e9e d\u2019ouverture a \u00e9t\u00e9 suivie en soir\u00e9e de la c\u00e9r\u00e9monie Love, temps fort de Les Imp\u00e9riales Week.<\/p>\n\n\n\n<p>L\u2019\u00e9v\u00e8nement s\u2019est tenu dans une ambiance conviviale, r\u00e9unissant agences, annonceurs, cr\u00e9atifs et m\u00e9dias pour c\u00e9l\u00e9brer les marques les plus appr\u00e9ci\u00e9es des Marocains. Le classement Love Brand Morocco s\u2019appuie sur une \u00e9tude men\u00e9e aupr\u00e8s de 4 836 r\u00e9pondants dans six grandes villes, avec un niveau de confiance de 95 % et une marge d\u2019erreur de 2 %.<\/p>\n\n\n\n<p>Dans le secteur agroalimentaire, Dari s\u2019impose en t\u00eate de la cat\u00e9gorie Food, devant La Vache Qui Rit et Danone, tandis que le Snacking est domin\u00e9 par Bimo et Oreo, suivis de Kinder et Excello. Du c\u00f4t\u00e9 des CHR, McDonald\u2019s arrive en premi\u00e8re position dans la cat\u00e9gorie Fast Food &amp; Restaurants, devant KFC et Burger King. Dans le retail, Marjane occupe le sommet du classement, devant Carrefour et BIM. Dans les boissons, Coca-Cola domine devant Fanta et Pepsi.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"13300\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979530-1024x768.jpeg\" alt=\"\" class=\"wp-image-13300\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979530-1024x768.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979530-300x225.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979530-768x576.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979530.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13301\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-1024x682.jpeg\" alt=\"\" class=\"wp-image-13301\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979584.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13299\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-1024x682.jpeg\" alt=\"\" class=\"wp-image-13299\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979675.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13303\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-1024x682.jpeg\" alt=\"\" class=\"wp-image-13303\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979838.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13298\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-1024x682.jpeg\" alt=\"\" class=\"wp-image-13298\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995979845.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13304\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-1024x682.jpeg\" alt=\"\" class=\"wp-image-13304\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980065.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13302\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-1024x682.jpeg\" alt=\"\" class=\"wp-image-13302\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980272.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13310\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-1024x682.jpeg\" alt=\"\" class=\"wp-image-13310\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980388.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"13305\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-1024x682.jpeg\" alt=\"\" class=\"wp-image-13305\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-1024x682.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-300x200.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-768x512.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-1536x1023.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585-310x205.jpeg 310w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995980585.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"13311\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-13311\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1-1024x768.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1-300x225.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1-768x576.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1-1536x1152.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"13312\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1024x768.jpeg\" alt=\"\" class=\"wp-image-13312\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1024x768.jpeg 1024w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-300x225.jpeg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-768x576.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631-1536x1152.jpeg 1536w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981631.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"13308\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-576x1024.jpeg\" alt=\"\" class=\"wp-image-13308\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-576x1024.jpeg 576w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-169x300.jpeg 169w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-768x1365.jpeg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-864x1536.jpeg 864w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772-1152x2048.jpeg 1152w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981772.jpeg 1280w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"13309\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981846-1024x768.jpeg\" alt=\"\" class=\"wp-image-13309\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2026\/04\/1774995981846-1024x768.jpeg 1024w, 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2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>D\u2019autres secteurs ont \u00e9galement \u00e9t\u00e9 mis \u00e0 l\u2019honneur&nbsp;: Signal en soins personnels, Shell dans l\u2019\u00e9nergie, Inwi en t\u00e9l\u00e9coms et Renault dans l\u2019automobile. Deux distinctions sp\u00e9ciales ont \u00e9t\u00e9 attribu\u00e9es : Orange remporte l\u2019International Love Brand, tandis qu\u2019Inwi domine le Moroccan Love Brand aux c\u00f4t\u00e9s de Maroc Telecom et Marjane.<\/p>\n\n\n\n<p>La c\u00e9r\u00e9monie a \u00e9galement r\u00e9compens\u00e9 des personnalit\u00e9s appr\u00e9ci\u00e9es du public, avec Amine Aouni chez les influenceurs, Achraf Hakimi dans le sport, Hassan El Fad pour l\u2019acting et Asmaa Lamnawar en musique. L\u2019\u00e9v\u00e9nement a soulign\u00e9 la capacit\u00e9 des marques \u00e0 cr\u00e9er un lien \u00e9motionnel fort avec les consommateurs, tout en f\u00e9d\u00e9rant l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me professionnel autour de la reconnaissance et de l\u2019innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 9\u00e8me&nbsp;\u00e9dition de Les Imp\u00e9riales Week (LiWeek 2026) s\u2019est tenue du 30 mars au 3 avril 2026 \u00e0 Casablanca, sous le Haut Patronage de Sa Majest\u00e9 le Roi Mohammed VI. Plac\u00e9e sous la signature \u00ab DABA OR NEVER \u2013 Let\u2019s make our industry great again \u00bb, cette \u00e9dition a mis en lumi\u00e8re les transformations majeures &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-13297","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13297"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13297\/revisions"}],"predecessor-version":[{"id":13314,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/13297\/revisions\/13314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/13285"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}