{"id":14364,"date":"2026-07-17T15:52:08","date_gmt":"2026-07-17T14:52:08","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=14364"},"modified":"2026-07-17T15:52:11","modified_gmt":"2026-07-17T14:52:11","slug":"centrale-danone-maroc-avenir-saisit-le-conseil-de-la-concurrence-apres-la-hausse-des-prix","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=14364","title":{"rendered":"Centrale Danone : \u00ab Maroc Avenir \u00bb saisit le Conseil de la concurrence apr\u00e8s la hausse des prix"},"content":{"rendered":"\n<p>L\u2019ONG \u00ab Maroc Avenir \u00bb a saisi le Conseil de la concurrence afin de demander l\u2019ouverture d\u2019une enqu\u00eate sur les r\u00e9centes hausses de prix appliqu\u00e9es par Centrale Danone \u00e0 plusieurs produits laitiers commercialis\u00e9s au Maroc.<\/p>\n\n\n\n<p>Dans une lettre adress\u00e9e le 13 juillet 2026 au pr\u00e9sident du Conseil de la concurrence, l\u2019ONG \u00e9voque de possibles pratiques anticoncurrentielles ainsi qu\u2019un \u00e9ventuel non-respect des dispositions encadrant la libert\u00e9 des prix et de la concurrence.<\/p>\n\n\n\n<p>Des copies du courrier ont \u00e9galement \u00e9t\u00e9 transmises au chef du gouvernement, au ministre de l\u2019Int\u00e9rieur, au ministre de l\u2019Industrie et du Commerce, \u00e0 la ministre de l\u2019\u00c9conomie et des Finances, ainsi qu\u2019au gouverneur de la province de Khouribga.<\/p>\n\n\n\n<p>Entr\u00e9es en vigueur le 7 juillet 2026, les augmentations concernent une dizaine de r\u00e9f\u00e9rences parmi les produits laitiers les plus consomm\u00e9s au Maroc. Elles portent notamment sur les gammes Dan\u2019Up, Actimel, Activia et Jamila.<\/p>\n\n\n\n<p>Selon les produits, les prix ont augment\u00e9 de 50 centimes \u00e0 un dirham. L\u2019ONG affirme que ces nouveaux tarifs ont \u00e9t\u00e9 communiqu\u00e9s aux d\u00e9taillants sans annonce publique pr\u00e9alable de la part de Centrale Danone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ONG \u00ab Maroc Avenir \u00bb a saisi le Conseil de la concurrence afin de demander l\u2019ouverture d\u2019une enqu\u00eate sur les r\u00e9centes hausses de prix appliqu\u00e9es par Centrale Danone \u00e0 plusieurs produits laitiers commercialis\u00e9s au Maroc. Dans une lettre adress\u00e9e le 13 juillet 2026 au pr\u00e9sident du Conseil de la concurrence, l\u2019ONG \u00e9voque de possibles pratiques &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14364","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14364"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14364\/revisions"}],"predecessor-version":[{"id":14366,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14364\/revisions\/14366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14365"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}