{"id":14519,"date":"2026-09-08T11:10:57","date_gmt":"2026-09-08T10:10:57","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=14519"},"modified":"2026-09-08T11:10:58","modified_gmt":"2026-09-08T10:10:58","slug":"enseigne-u-un-plan-de-237-magasins-prevu-au-maroc","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=14519","title":{"rendered":"Enseigne U : un plan de 237 magasins pr\u00e9vu au Maroc"},"content":{"rendered":"\n<p>L\u2019enseigne fran\u00e7aise U acc\u00e9l\u00e8re son d\u00e9veloppement au Maroc. Africa Retail Market (ARM), son distributeur exclusif dans le Royaume, pr\u00e9voit l\u2019ouverture de 237 magasins sur dix ans.<\/p>\n\n\n\n<p>Cette strat\u00e9gie intervient apr\u00e8s le retour de la Soci\u00e9t\u00e9 des Boissons du Maroc (SBM) au capital d\u2019ARM, \u00e0 hauteur de 33,33 %. L\u2019op\u00e9ration a \u00e9t\u00e9 r\u00e9alis\u00e9e \u00e0 travers une augmentation de capital de 27 millions de dirhams, portant le capital de l\u2019entreprise \u00e0 81 millions de dirhams.<\/p>\n\n\n\n<p>Autoris\u00e9e par le Conseil de la concurrence, cette prise de participation s\u2019inscrit dans la strat\u00e9gie de diversification de SBM. ARM poursuit parall\u00e8lement le d\u00e9ploiement au Maroc des enseignes Hyper U, Super U et U Express, avec un programme de d\u00e9veloppement pr\u00e9vu sur les dix prochaines ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne fran\u00e7aise U acc\u00e9l\u00e8re son d\u00e9veloppement au Maroc. Africa Retail Market (ARM), son distributeur exclusif dans le Royaume, pr\u00e9voit l\u2019ouverture de 237 magasins sur dix ans. Cette strat\u00e9gie intervient apr\u00e8s le retour de la Soci\u00e9t\u00e9 des Boissons du Maroc (SBM) au capital d\u2019ARM, \u00e0 hauteur de 33,33 %. L\u2019op\u00e9ration a \u00e9t\u00e9 r\u00e9alis\u00e9e \u00e0 travers une &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14519","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14519"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14519\/revisions"}],"predecessor-version":[{"id":14520,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14519\/revisions\/14520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14515"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}