{"id":14597,"date":"2026-09-16T12:24:58","date_gmt":"2026-09-16T11:24:58","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=14597"},"modified":"2026-09-16T12:24:59","modified_gmt":"2026-09-16T11:24:59","slug":"biscuiterie-moderne-zine-otmane-lazrak-nomme-directeur-general","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=14597","title":{"rendered":"Biscuiterie Moderne Zine : Otmane Lazrak nomm\u00e9 Directeur g\u00e9n\u00e9ral"},"content":{"rendered":"\n<p>Otmane Lazrak a \u00e9t\u00e9 promu Directeur g\u00e9n\u00e9ral de Biscuiterie Moderne Zine (BMZ), filiale de Zine Capital Invest et acteur de l\u2019industrie agroalimentaire marocaine, connue notamment pour sa marque phare Tobigo.<\/p>\n\n\n\n<p>Cette nomination intervient apr\u00e8s deux ann\u00e9es pass\u00e9es au poste de Directeur marketing de l\u2019entreprise. Dans ses nouvelles fonctions, Otmane Lazrak aura notamment la responsabilit\u00e9 du pilotage strat\u00e9gique et op\u00e9rationnel de BMZ.<\/p>\n\n\n\n<p>Son \u00e9volution \u00e0 la t\u00eate de l\u2019entreprise s\u2019inscrit ainsi dans la continuit\u00e9 de son parcours au sein de Biscuiterie Moderne Zine, o\u00f9 il a contribu\u00e9 ces derni\u00e8res ann\u00e9es au d\u00e9veloppement et au positionnement de ses marques.<\/p>\n\n\n\n<p>\u00c0 travers cette nomination, BMZ poursuit le renforcement de son management dans un march\u00e9 de la biscuiterie marqu\u00e9 par les enjeux d\u2019innovation, de d\u00e9veloppement des marques et de comp\u00e9titivit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otmane Lazrak a \u00e9t\u00e9 promu Directeur g\u00e9n\u00e9ral de Biscuiterie Moderne Zine (BMZ), filiale de Zine Capital Invest et acteur de l\u2019industrie agroalimentaire marocaine, connue notamment pour sa marque phare Tobigo. Cette nomination intervient apr\u00e8s deux ann\u00e9es pass\u00e9es au poste de Directeur marketing de l\u2019entreprise. Dans ses nouvelles fonctions, Otmane Lazrak aura notamment la responsabilit\u00e9 du &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14597","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14597"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14597\/revisions"}],"predecessor-version":[{"id":14599,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14597\/revisions\/14599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14598"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}