{"id":14677,"date":"2026-09-22T11:18:45","date_gmt":"2026-09-22T10:18:45","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=14677"},"modified":"2026-09-22T16:24:39","modified_gmt":"2026-09-22T15:24:39","slug":"ready4export-morocco-foodex-prepare-les-pme-marocaines-au-sial-paris-2026","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=14677","title":{"rendered":"READY4EXPORT : Morocco Foodex pr\u00e9pare les PME marocaines au SIAL Paris 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019approche du SIAL Paris 2026, Morocco Foodex a organis\u00e9, en partenariat avec la Conf\u00e9d\u00e9ration Marocaine des Exportateurs (ASMEX), l\u2019Import Promotion Desk (IPD) et le Swiss Import Promotion Programme (SIPPO),&nbsp;le sixi\u00e8me module de la 2<sup>\u00e8me<\/sup>&nbsp;\u00e9dition du programme Ready4Export.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenue le 21 septembre 2026, cette masterclass \u00e9tait consacr\u00e9e au th\u00e8me \u00ab R\u00e9ussir au SIAL Paris : prospecter, identifier et contacter les bons acheteurs \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La session avait pour objectif d\u2019accompagner les PME, notamment les primo-exportateurs, dans la pr\u00e9paration de leur prospection commerciale en amont du SIAL Paris. Le programme annonc\u00e9 portait notamment sur l\u2019identification de clients potentiels, la prise de contact avec les prospects et les m\u00e9thodes permettant de mieux cibler les acheteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette rencontre s&#8217;est inscrite dans le parcours Ready4Export, qui combine formation pratique, mises en situation concr\u00e8tes et accompagnement personnalis\u00e9 par des experts de l\u2019export. Son objectif \u00e9tait de renforcer la pr\u00e9paration des entreprises marocaines et leur capacit\u00e9 \u00e0 saisir les opportunit\u00e9s offertes par les march\u00e9s internationaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019approche du SIAL Paris 2026, Morocco Foodex a organis\u00e9, en partenariat avec la Conf\u00e9d\u00e9ration Marocaine des Exportateurs (ASMEX), l\u2019Import Promotion Desk (IPD) et le Swiss Import Promotion Programme (SIPPO),&nbsp;le sixi\u00e8me module de la 2\u00e8me&nbsp;\u00e9dition du programme Ready4Export. Tenue le 21 septembre 2026, cette masterclass \u00e9tait consacr\u00e9e au th\u00e8me \u00ab R\u00e9ussir au SIAL Paris : &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14677","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14677"}],"version-history":[{"count":2,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14677\/revisions"}],"predecessor-version":[{"id":14687,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14677\/revisions\/14687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14678"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}