{"id":14931,"date":"2026-10-27T15:25:59","date_gmt":"2026-10-27T14:25:59","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=14931"},"modified":"2026-10-27T15:26:00","modified_gmt":"2026-10-27T14:26:00","slug":"tobigo-lhumour-marocain-prime-aux-african-cristal-awards-2026","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=14931","title":{"rendered":"Tobigo : l\u2019humour marocain prim\u00e9 aux African Cristal Awards 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tobigo, marque du groupe Biscuiterie Moderne Zine, a \u00e9t\u00e9 distingu\u00e9e lors des African Cristal Awards 2026, en remportant le prix \u00ab Best Use of Humour \u00bb, qui r\u00e9compense l&#8217;utilisation de l&#8217;humour dans la communication publicitaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9alis\u00e9e en collaboration avec l\u2019agence Clarke, la campagne prim\u00e9e mise sur les codes de l\u2019humour marocain, entre spontan\u00e9it\u00e9, authenticit\u00e9 et autod\u00e9rision. Cette approche cr\u00e9ative a permis \u00e0 la marque de se d\u00e9marquer lors de cet \u00e9v\u00e9nement qui met \u00e0 l\u2019honneur les initiatives publicitaires et la cr\u00e9ativit\u00e9 sur le continent africain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette distinction constitue une reconnaissance du travail men\u00e9 conjointement par Tobigo et son agence Clarke. Elle illustre \u00e9galement la capacit\u00e9 des marques marocaines \u00e0 s\u2019appuyer sur des r\u00e9f\u00e9rences culturelles locales pour d\u00e9velopper des campagnes publicitaires susceptibles de trouver un \u00e9cho au-del\u00e0 du march\u00e9 national.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tobigo, marque du groupe Biscuiterie Moderne Zine, a \u00e9t\u00e9 distingu\u00e9e lors des African Cristal Awards 2026, en remportant le prix \u00ab Best Use of Humour \u00bb, qui r\u00e9compense l&#8217;utilisation de l&#8217;humour dans la communication publicitaire. R\u00e9alis\u00e9e en collaboration avec l\u2019agence Clarke, la campagne prim\u00e9e mise sur les codes de l\u2019humour marocain, entre spontan\u00e9it\u00e9, authenticit\u00e9 et &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14931","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14931"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14931\/revisions"}],"predecessor-version":[{"id":14932,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14931\/revisions\/14932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14912"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}