Le syst\u00e8me Coca-Cola au Maroc, compos\u00e9 de Coca-Cola et de son embouteilleur ECCBC Morocco, a pr\u00e9sent\u00e9 \u00e0 B\u00e9ni Mellal les avanc\u00e9es du projet \u00ab Unite Wetlands Guardians \u00bb. Lanc\u00e9 en 2025, ce projet est port\u00e9 par Living Planet Morocco (LPM), sous la coordination de Global Water Challenge, et s\u2019inscrit dans l\u2019Africa Water Stewardship Initiative.<\/p>\n\n\n\n
Suite \u00e0 des consultations locales et \u00e0 des missions techniques men\u00e9es avec l\u2019Agence du Bassin Hydraulique de l\u2019Oum Er-Rbia (ABH OER), le projet est entr\u00e9 dans sa phase op\u00e9rationnelle. Des \u00e9valuations ont permis d\u2019identifier de futurs sites de restauration et des possibilit\u00e9s d\u2019\u00e9conomies d\u2019eau.<\/p>\n\n\n\n
L\u2019initiative vise \u00e0 restaurer plus de 1 200 hectares de zones humides, \u00e0 am\u00e9liorer l\u2019efficacit\u00e9 de l\u2019irrigation agricole et \u00e0 former plus de 1 500 personnes issues des communaut\u00e9s rurales. Autorit\u00e9s locales, coop\u00e9ratives, universit\u00e9s et associations participent \u00e0 son d\u00e9ploiement.<\/p>\n\n\n\n
Pour Ithar Khair-Allah, directrice de l\u2019ABH OER, \u00ab la mobilisation de l\u2019ensemble des parties prenantes est indispensable \u00bb. Farid Benchekroun, directeur g\u00e9n\u00e9ral de la Compagnie des Boissons Marocaines et Internationales, souligne que \u00ab la pr\u00e9servation des ressources en eau repose sur un engagement durable et sur une collaboration \u00e9troite entre l\u2019ensemble des acteurs concern\u00e9s<\/em> \u00bb.<\/p>\n\n\n\n \u00ab L\u2019eau est au c\u0153ur de notre activit\u00e9<\/em> \u00bb, d\u00e9clare Charbel El-Beyrouthy, directeur g\u00e9n\u00e9ral de Coca-Cola au Maroc, rappelant que le syst\u00e8me Coca-Cola dans le monde, a soutenu plus de 37 000 emplois et g\u00e9n\u00e9r\u00e9 724 millions de dollars de valeur \u00e9conomique en 2024, selon son \u00e9tude d\u2019impact socio-\u00e9conomique.<\/p>\n\n\n\n Yousra Madani, pr\u00e9sidente de LPM, estime que \u00ab la restauration des zones humides repr\u00e9sente un investissement essentiel pour les populations, la biodiversit\u00e9 et la s\u00e9curit\u00e9 hydrique<\/em> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":" Le syst\u00e8me Coca-Cola au Maroc, compos\u00e9 de Coca-Cola et de son embouteilleur ECCBC Morocco, a pr\u00e9sent\u00e9 \u00e0 B\u00e9ni Mellal les avanc\u00e9es du projet \u00ab Unite Wetlands Guardians \u00bb. Lanc\u00e9 en 2025, ce projet est port\u00e9 par Living Planet Morocco (LPM), sous la coordination de Global Water Challenge, et s\u2019inscrit dans l\u2019Africa Water Stewardship Initiative. Suite …<\/p>\n","protected":false},"author":1,"featured_media":14978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-14992","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14992"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14992\/revisions"}],"predecessor-version":[{"id":14993,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/14992\/revisions\/14993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/14978"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}