{"id":15090,"date":"2026-11-10T14:18:55","date_gmt":"2026-11-10T13:18:55","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=15090"},"modified":"2026-11-10T14:18:56","modified_gmt":"2026-11-10T13:18:56","slug":"euromonitor-cinq-tendances-qui-faconneront-le-comportement-des-consommateurs-en-2027","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=15090","title":{"rendered":"Euromonitor : cinq tendances qui fa\u00e7onneront le comportement des consommateurs en 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Euromonitor International a publi\u00e9, le 4 novembre 2026, son rapport&nbsp;<em>Top Global Consumer Trends 2027<\/em>, identifiant cinq tendances domin\u00e9es par la recherche de fiabilit\u00e9, de transparence et de contr\u00f4le des achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Shelf Assured<\/em>&nbsp;souligne l\u2019importance de la confiance envers les marques, alors que 72 % des consommateurs s\u2019inqui\u00e8tent de la hausse des prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Reluctant Reliance<\/em>&nbsp;r\u00e9v\u00e8le que 81 % utilisent l\u2019IA g\u00e9n\u00e9rative au quotidien, mais seuls 19 % la jugent tr\u00e8s fiable pour leurs achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec&nbsp;<em>Peer Powered<\/em>, pr\u00e8s de trois quarts des consommateurs privil\u00e9gient les recommandations de leurs proches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mode-Switching<\/em>&nbsp;traduit une recherche d\u2019\u00e9quilibre, 69 % souhaitant simplifier leur quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin,&nbsp;<em>Future Tense<\/em>&nbsp;refl\u00e8te une pr\u00e9f\u00e9rence pour les b\u00e9n\u00e9fices imm\u00e9diats, tandis que 38 % anticipent un monde plus dangereux d\u2019ici cinq ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;<em>Les consommateurs n\u2019ach\u00e8tent plus simplement des produits ou des services ; ils recherchent de la confiance<\/em>&nbsp;\u00bb, souligne Ali Angus, responsable de l\u2019innovation chez Euromonitor International.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euromonitor International a publi\u00e9, le 4 novembre 2026, son rapport&nbsp;Top Global Consumer Trends 2027, identifiant cinq tendances domin\u00e9es par la recherche de fiabilit\u00e9, de transparence et de contr\u00f4le des achats. Shelf Assured&nbsp;souligne l\u2019importance de la confiance envers les marques, alors que 72 % des consommateurs s\u2019inqui\u00e8tent de la hausse des prix. Reluctant Reliance&nbsp;r\u00e9v\u00e8le que 81 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":15091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-15090","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-monde"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15090"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15090\/revisions"}],"predecessor-version":[{"id":15092,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15090\/revisions\/15092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/15091"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}