{"id":15096,"date":"2026-11-10T14:21:27","date_gmt":"2026-11-10T13:21:27","guid":{"rendered":"https:\/\/www.foodmagazine.ma\/?p=15096"},"modified":"2026-11-10T14:23:05","modified_gmt":"2026-11-10T13:23:05","slug":"primini-africa-retail-market-lance-un-nouveau-concept-de-distribution-a-casablanca","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=15096","title":{"rendered":"Primini : Africa Retail Market lance un nouveau concept de distribution \u00e0 Casablanca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Africa Retail Market (ARM), op\u00e9rateur marocain de grande distribution affili\u00e9 au groupement fran\u00e7ais Coop\u00e9rative U et d\u00e9tenu 33,33 % par la Soci\u00e9t\u00e9 des Boissons de Maroc (SBM), a lanc\u00e9 Primini, une nouvelle enseigne de distribution combinant la vente en gros et au d\u00e9tail, avec l\u2019ouverture d\u2019un premier magasin sur le boulevard Ibn Tachfine, \u00e0 Casablanca, le 22 octobre 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce nouveau concept repose sur une offre destin\u00e9e aussi bien aux particuliers qu\u2019aux professionnels, notamment les commer\u00e7ants de proximit\u00e9. Il privil\u00e9gie les produits de consommation courante, avec un positionnement ax\u00e9 sur l\u2019accessibilit\u00e9 des prix et l\u2019optimisation du budget d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement de Primini s\u2019inscrit dans la reconversion d\u2019un ancien point de vente U Express, exploit\u00e9 depuis octobre 2020 par Africa Retail Market. Cette transformation s\u2019accompagne d\u2019un nouvel am\u00e9nagement commercial, int\u00e9grant des rayonnages de stockage, des palettes et des conditionnements adapt\u00e9s aux achats en volume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa Retail Market (ARM), op\u00e9rateur marocain de grande distribution affili\u00e9 au groupement fran\u00e7ais Coop\u00e9rative U et d\u00e9tenu 33,33 % par la Soci\u00e9t\u00e9 des Boissons de Maroc (SBM), a lanc\u00e9 Primini, une nouvelle enseigne de distribution combinant la vente en gros et au d\u00e9tail, avec l\u2019ouverture d\u2019un premier magasin sur le boulevard Ibn Tachfine, \u00e0 Casablanca, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":15102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-15096","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15096"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15096\/revisions"}],"predecessor-version":[{"id":15098,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/15096\/revisions\/15098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/15102"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}