{"id":1998,"date":"2020-05-08T14:22:40","date_gmt":"2020-05-08T14:22:40","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=1998"},"modified":"2020-05-08T14:22:41","modified_gmt":"2020-05-08T14:22:41","slug":"brand-factory-et-ses-partenaires-lancent-loperation-ftour-du-coeur","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=1998","title":{"rendered":"Brand Factory et ses partenaires lancent l\u2019op\u00e9ration \u00ab Ftour du c\u0153ur \u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"612\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/05\/Ope\u0301ration-Ftour-Solidarite\u0301-BF.jpg\" alt=\"\" class=\"wp-image-1986\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/05\/Ope\u0301ration-Ftour-Solidarite\u0301-BF.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/05\/Ope\u0301ration-Ftour-Solidarite\u0301-BF-300x184.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/05\/Ope\u0301ration-Ftour-Solidarite\u0301-BF-768x470.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Brand Factory, agence sp\u00e9cialis\u00e9e en RP et communication d\u2019influence, a mobilis\u00e9 ses clients et partenaires pour apporter ensemble une pierre \u00e0 l\u2019\u00e9difice de solidarit\u00e9. En effet, une op\u00e9ration \u00ab Ftour du C\u0153ur \u00bb a \u00e9t\u00e9 lanc\u00e9e avec le concours du Groupe Barcel\u00f3 Hotel &amp; Resorts, Glovo, Valencia, Coca-Cola Maroc, les Fromageries Bel et Koutoubia, afin d\u2019assurer le ftour aux sans-abris tout au long du mois sacr\u00e9 de Ramadan, avec l\u2019aide de l\u2019association Bayti et du Samu social.<\/p>\n\n\n\n<p>Brand Factory a ainsi sollicit\u00e9 la participation de plusieurs influenceurs de diff\u00e9rents secteurs d\u2019activit\u00e9 qui n\u2019ont pas h\u00e9sit\u00e9 \u00e0 accompagner cette initiative solidaire in\u00e9dite intitul\u00e9e \u00ab ftour du c\u0153ur \u00bb.<\/p>\n\n\n\n<p>L\u2019op\u00e9ration consiste \u00e0 pr\u00e9parer des packs-ftour. Le groupe Barcel\u00f3 H\u00f4tels &amp; Resorts met \u00e0 disposition ses cuisines du Barcel\u00f3 Anfa Casablanca et Barcel\u00f3 Palmeraie Marrakech, sous la houlette du Chef Hicham El Heddani, qui pr\u00e9parera les repas, Coca-Cola, Valencia, les Fromageries Bel et Koutoubia contribuent par des dons en nature, et le sp\u00e9cialiste de la livraison Glovo assurera la distribution dans les villes de Casablanca, Rabat et Marrakech. Les influenceurs se sont engag\u00e9s \u00e0 mettre la main \u00e0 la p\u00e2te en pr\u00e9parant et emballant les packs ftours et ce, chaque jour jusqu\u2019\u00e0 la fin du mois sacr\u00e9.<\/p>\n\n\n\n<p>Les packs \u00ab ftour du c\u0153ur \u00bb sont compos\u00e9s de toutes les denr\u00e9es qui constituent un repas sain et \u00e9quilibr\u00e9 (soupe, pain, lait, datte, eau min\u00e9rale\u2026). Au total plus de 1.000 ftours seront distribu\u00e9s durant ce mois.<\/p>\n\n\n\n<p>\u00ab <em>Cette ann\u00e9e nous devons composer avec le Covid-19. S\u00e9curit\u00e9 sanitaire oblige, pas question de se ras- sembler! Une situation qui requiert, plus de conscience etde pr\u00e9caution. Mais \u00e9galement plus d\u2019inves- tissement, afin de subvenir au mieux aux besoins des plus d\u00e9munis<\/em> \u00bb, souligne la direction de l\u2019agence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Factory, agence sp\u00e9cialis\u00e9e en RP et communication d\u2019influence, a mobilis\u00e9 ses clients et partenaires pour apporter ensemble une pierre \u00e0 l\u2019\u00e9difice de solidarit\u00e9. En effet, une op\u00e9ration \u00ab Ftour du C\u0153ur \u00bb a \u00e9t\u00e9 lanc\u00e9e avec le concours du Groupe Barcel\u00f3 Hotel &amp; Resorts, Glovo, Valencia, Coca-Cola Maroc, les Fromageries Bel et Koutoubia, afin &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-1998","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1998"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions"}],"predecessor-version":[{"id":1999,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions\/1999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/1986"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}