{"id":3165,"date":"2020-12-08T11:09:41","date_gmt":"2020-12-08T10:09:41","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=3165"},"modified":"2020-12-08T11:09:43","modified_gmt":"2020-12-08T10:09:43","slug":"merendina-une-nouvelle-campagne-qui-invite-les-marocains-a-exprimer-lamour","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=3165","title":{"rendered":"Merendina : une nouvelle campagne qui invite les Marocains \u00e0 exprimer l\u2019amour"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"681\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/12\/KHALI-9ALBK-YDOUB-2.jpg\" alt=\"\" class=\"wp-image-3166\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/12\/KHALI-9ALBK-YDOUB-2.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/12\/KHALI-9ALBK-YDOUB-2-300x204.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/12\/KHALI-9ALBK-YDOUB-2-768x523.jpg 768w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2020\/12\/KHALI-9ALBK-YDOUB-2-110x75.jpg 110w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Merendina offre \u00e0 ses consommateurs une chanson d\u2019amour sign\u00e9e Dizzy Dros et les invite \u00e0 s\u2019ouvrir sur ce sentiment \u00e0 travers son nouveau slogan \u00ab Khelli 9elbek Ydoub \u00bb.<\/p>\n\n\n\n<p>Merendina, qui a choisi l\u2019art pour lancer cette invitation, n\u2019a pas l\u00e9sin\u00e9 sur les moyens pour mettre en avant l\u2019amour \u00e0 travers un court-m\u00e9trage r\u00e9alis\u00e9 par Pete Riski et interpr\u00e9t\u00e9 par la star du cin\u00e9ma Sarah Perles et la coqueluche montante du petit \u00e9cran Saad Mouaffak. La chanson du film a \u00e9t\u00e9 \u00e9crite, compos\u00e9e et chant\u00e9e par Dizzy Dros qui explore pour la premi\u00e8re fois le registre de la chanson romantique.<\/p>\n\n\n\n<p>\u00c0 l\u2019occasion de ce relancement en grande pompe, Merendina change de packaging et s\u2019offre un nouveau design aussi glamour que sa campagne. Ce changement s\u2019inscrit dans le cadre d\u2019un relooking de l\u2019identit\u00e9 visuelle de sa marque m\u00e8re BIMO, accompagn\u00e9 par une refonte des packs de tous ses produits. Le logo de BIMO est ainsi revisit\u00e9 tout en gardant son ADN d\u2019origine. Une vision port\u00e9e par la nouvelle signature : \u00ab Nt9asmo a7san ma 3endna \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merendina offre \u00e0 ses consommateurs une chanson d\u2019amour sign\u00e9e Dizzy Dros et les invite \u00e0 s\u2019ouvrir sur ce sentiment \u00e0 travers son nouveau slogan \u00ab Khelli 9elbek Ydoub \u00bb. Merendina, qui a choisi l\u2019art pour lancer cette invitation, n\u2019a pas l\u00e9sin\u00e9 sur les moyens pour mettre en avant l\u2019amour \u00e0 travers un court-m\u00e9trage r\u00e9alis\u00e9 par &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3165"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3165\/revisions"}],"predecessor-version":[{"id":3167,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3165\/revisions\/3167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/3166"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}