{"id":3581,"date":"2021-03-16T14:54:23","date_gmt":"2021-03-16T13:54:23","guid":{"rendered":"http:\/\/www.foodmagazine.ma\/?p=3581"},"modified":"2021-03-16T14:54:26","modified_gmt":"2021-03-16T13:54:26","slug":"les-eaux-minerales-doulmes-la-crise-sanitaire-fait-baisser-le-chiffre-daffaires-de-13","status":"publish","type":"post","link":"https:\/\/www.foodmagazine.ma\/?p=3581","title":{"rendered":"Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s : la crise sanitaire fait baisser le chiffre d\u2019affaires de 13%"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/03\/Image-par-congerdesign-de-Pixabay.jpg\" alt=\"\" class=\"wp-image-3582\" srcset=\"https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/03\/Image-par-congerdesign-de-Pixabay.jpg 1000w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/03\/Image-par-congerdesign-de-Pixabay-300x166.jpg 300w, https:\/\/www.foodmagazine.ma\/wp-content\/uploads\/2021\/03\/Image-par-congerdesign-de-Pixabay-768x425.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>\u00a9 congerdesign &#8211; Pixabay<\/em><\/figcaption><\/figure>\n\n\n\n<p>Suite \u00e0 la r\u00e9union de son Conseil d\u2019administration le 11 mars dernier, sous la pr\u00e9sidence de Mohamed Hassan Bensalah, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a publi\u00e9 les comptes arr\u00eat\u00e9s au 31 d\u00e9cembre 2020.<\/p>\n\n\n\n<p>L\u2019impact \u00e9conomique de la crise sanitaire li\u00e9e \u00e0 la pand\u00e9mie de Covid-19, avec notamment la longue fermeture des caf\u00e9s, h\u00f4tels et restaurants, a affect\u00e9 l\u2019entreprise qui a vu son chiffre d\u2019affaires passer de 1639,2 MDH en 2019 \u00e0 1419,1 MDH en 2020, soit une baisse de 13,4%. Le chiffre d\u2019affaires consolid\u00e9 atteint 1448,5 MDH, en baisse de 15,3%.<\/p>\n\n\n\n<p>Selon Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s, cette baisse a \u00e9t\u00e9 limit\u00e9e gr\u00e2ce \u00e0 la mise en place d\u2019un plan de continuit\u00e9 de l\u2019activit\u00e9, permettant l\u2019approvisionnement r\u00e9gulier de ses clients durant les moments forts de la crise. \u00ab <em>Ce dispositif s<\/em><em>\u2019<\/em><em>est accompagn\u00e9 du lancement r\u00e9ussi de la plateforme d<\/em><em>\u2019<\/em><em>achat en ligne pour l<\/em><em>\u2019<\/em><em>ensemble des produits. Ceci a permis d<\/em><em>\u2019<\/em><em>am\u00e9liorer significativement la performance commerciale durant le second semestre, compensant ainsi le retrait constat\u00e9 lors du premier semestre<\/em> \u00bb, \u00e9voque ainsi l\u2019entreprise dans son communiqu\u00e9 officiel.<\/p>\n\n\n\n<p>L\u2019industriel a \u00e9galement mis en place une strat\u00e9gie de ma\u00eetrise et d\u2019optimisation des charges. Le r\u00e9sultat d\u2019exploitation consolid\u00e9 s\u2019\u00e9tablit \u00e0 51,2 MDH, en diminution de 34,8% par rapport \u00e0 2019. Enfin, les co\u00fbts li\u00e9s aux mesures de protection contre la pand\u00e9mie du Covid-19 se sont traduits par des charges non r\u00e9currentes importantes et un r\u00e9sultat net part du Groupe de -41,5 MDH.<\/p>\n\n\n\n<p>Malgr\u00e9 ce contexte difficile, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a maintenu sa dynamique de d\u00e9veloppement et d\u2019innovation, avec notamment la refonte de l\u2019identit\u00e9 visuelle de Sidi Ali, \u00e0 travers un nouveau design apur\u00e9 qui met en \u00e9vidence l\u2019eau min\u00e9rale la plus pure avec \u2018zero nitrate\u2019. Citons \u00e9galement le partenariat entre Sidi Ali et Disney, soulignant l\u2019engagement en faveur de l\u2019hydratation des enfants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 congerdesign &#8211; Pixabay Suite \u00e0 la r\u00e9union de son Conseil d\u2019administration le 11 mars dernier, sous la pr\u00e9sidence de Mohamed Hassan Bensalah, Les Eaux Min\u00e9rales d\u2019Oulm\u00e8s a publi\u00e9 les comptes arr\u00eat\u00e9s au 31 d\u00e9cembre 2020. L\u2019impact \u00e9conomique de la crise sanitaire li\u00e9e \u00e0 la pand\u00e9mie de Covid-19, avec notamment la longue fermeture des caf\u00e9s, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2],"tags":[],"class_list":["post-3581","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-actus-maroc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3581"}],"version-history":[{"count":1,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3581\/revisions"}],"predecessor-version":[{"id":3583,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/posts\/3581\/revisions\/3583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodmagazine.ma\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}